Two chosen creatives meet at a location and come together to create a product.
Thomas Edison meets Hercule Poirot at Harrods... What happens next?
There is a physical common link between all three ‘components’ that I have been given to work with. This is in the form of an elephant. Moving away from the literal elephant, the solution focuses more on a figurative elephant. The common phrase ‘the elephant in the room’ comes into play, which suggests there is something obvious in the room which is being avoided. This ties in with Poirot’s job, looking for clues which at times, could be right in front of his face, yet he could not see them. Much like the imaginary elephant.
An at home detective kit - can you find the elephant in your room? Trouver Babar.
Edison invented the commercial lightbulb and the battery for an electric car, this is manifested in the product as it features a lightbulb and a normal battery to help the user act the detective and find the elephant. By turning on the detection kit, the user can now see the elephant which is in their room.
The product is packaged in a French art deco style, reflecting the time period and spoken language of Poirot. Inside the box, the separate pieces of the product are laid out so that the user can assemble the product easily. The instruction manual features an easy, step by step pictographic guide for assembling the product.
Once the product has been assembled, it can then be used in a darkened room to find the missing elephant.
